Your cart is currently empty.

Our Story


I love walking my dogs along the Norfolk coast, and I passionately believe that dogs are happiest and healthiest when running around outside, whatever the weather.

Whilst I’m devoted to my dogs, I am also realistic about the mess they make every day! So, six years ago on my kitchen table, I designed the first Ruff and Tumble dog drying coat because what I needed just didn’t exist. None of the products around were ideal: man-made fibres, difficult to get on and off and, most importantly, the dogs didn’t like wearing them.



And so, a business was born…








My Solution


Ruff and Tumble Drying Coats have many detailed design features, making them effective at drying, comfortable to wear and stylish too. I searched everywhere for the best quality cotton towelling and eventually found it in Turkey. Unlike man-made fabrics, towelling breathes, and is much more comfortable and efficient at drying. Another major difference about our Drying Coats is that we use two layers of towelling. This is key because the under-layer wicks away the moisture from the dog’s fur. The body heat then pushes the moisture through to the outer layer of the coat, thus ensuring that the dog does not sit in a damp towel. The dog dries first, followed by the coat which dries itself from the inside out whilst being worn. This makes the Ruff And Tumble Drying coat more effective at drying than single layered coats. We use Velcro for fastening because it's quicker and easier to use, as well as being more comfortable for the dog than straps or a tie around the middle. There is a lot of tailoring in our coats too: clever darts and tucks ensure the coat fits snugly like a proper dressing gown. A very popular detail is the thick collar which folds up into a hoody and dries the ears and head. The final unique difference is the very wide belly flap. The underside is the dirtiest and wettest area, so we designed the belly flap to be generous for maximum effectiveness.

My Vision


Ruff and Tumble is now a successful family business and we are proud to be selling our products to customers all over the world. Since the very first Drying Coat, designed out of exasperation, I have expanded the Ruff and Tumble range to include Drying Mitts and Bed Covers: all in super-absorbent towelling and practical in so many ways for all dogs. I continue to tweak the design and add new sizes because every time I go to a show, I’m on the receiving end of ideas and suggestions from our enthusiastic customers. I don’t think I’ll rest until every dog lover has some Ruff and Tumble in their life, because it has made such a difference to mine.



Happy Browsing,